Anchors aweigh: Brain short-cuts
Behaviour Change Leigh Cooper Behaviour Change Leigh Cooper

Anchors aweigh: Brain short-cuts

Our brains have constructed many short-cuts to attempt to solve our problems that we face on a day to day basis. One short-cut that our brain loves to utilise repeatedly is known as Anchoring.

This blog explores the concept of Anchoring and why we should know how to use it efficiently.

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