A personal introduction

Behaviour Change Consultant & Community Research Specialist

Armed with an MSc in Psychological Research from Bangor University, Leigh Cooper founded NudgeUp in 2015 with a clear mission: bridge the gap between behavioural science theory and real-world community impact.

For nearly a decade, Leigh has been translating complex psychological insights into practical solutions that drive measurable behaviour change. His expertise spans public health initiatives, community safety programs, and organisational effectiveness projects across the UK.

What sets us apart?

A deep commitment to inclusive research

A deep commitment to inclusive research that amplifies marginalised voices, the hidden insights that traditional approaches miss. Every project combines rigorous psychological frameworks with community-led co-production, ensuring research that's both scientifically robust and authentic.

Today, NudgeUp continues to help local councils, charities, social enterprises, and healthcare organisations unlock the behavioural barriers preventing their programs from achieving maximum impact.